Yes, I’m disappointed too that it’s taking all this time for an album to be released that was ready six months ago. Somehow I was expecting it though, I remember saying to Nick in Spring: “well at least it should be out by Christmas then”, so I wasn’t far off… I suppose I’ve got used to it. Not that 808 are the only band confronted with this. Release dates frequently slip, take a look at Bjork or New Order or the Orb to name just a few.
I do find it a bit worrying that promos have been floating around for a long time and the gap between the Japanese release and the UK release is growing. It could affect UK sales. I’m not too bothered about 808 not achieving major sales figures, but I would worry about the future of 808 if the album flops terribly.
After all, in a way we should be thankful that Circus picked up 808 State, who knows what would have happened if they hadn’t. Looking at their small catalogue, my guess is that they aren’t very experienced. However they are backed by Universal, which could explain long decision making delays. And once you’ve missed your slot, you’ll have to wait for the next available slot.
The other thing that bothers me is that it’s now being released in December. Anyone remember what happened with the Invader single? For those who don’t: Invader was out on promo for months, then finally released in November, and as a result almost impossible to find. Why? Major chains don’t store ‘obscure’ records during the festive season. Shop space is reserved for the likes of Cliff Richard, Robbie Williams etc.
So no, I’m not going on a crusade against Circus, even if they don’t answer my e-mails. It’s as far as I’m going, if they aren’t interested in promoting their product through the 808 website, then that’s their choice. If they don’t join the forum, that’s their choice. Andy & Darren don’t either… So let’s be thankful that Graham does – he appreciates us in a big way, us BRAND LOYALS. Maybe their manager could also pressure the record company a bit more, I don’t know. Another person who does not answer e-mails…
Just remember the next time you hear the recording industry moaning about how the internet is responsible for the decline in sales, that it's actually the biggest opportunity for them, but if they don't take it, then their shooting themselves in their own feet...
Having said all that, it does look like it’s being released in December, and I do hope that you regulars will go out and buy it just like me, even if you’ve got the Japanese release in the meantime. Life after Outpost Transmission? Let’s get Outpost out of the way first!
And if Outpost does finally hit the streets in December, it looks like the ‘release party’ in Manchester, the third one of it’s kind, could actually be the proper one.