listening to chris moyles on BBC radio 1 (UK) and at 8mins past 8 in the morning he asks what time it is, and when his co-host replys "its 808" he plays a snippet of pacific state
he has done it every day for about the last week or so
I don't think half of radio ones morning listeners would know who 808 state are, maybe Terry Wogan should do it on Radio 2. Yes with age you do switch channels, I'm even considering pressing seek to see what radio 3's all about